Employee, branch, and brand switching : the role of linguistic choice, use and adaptation
Mohammadali Zolfagharian, Fuad Hasan and Pramod Iyer
| Year of publication: |
2017
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|---|---|
| Authors: | Zolfagharian, Mohammadali ; Hasan, Fuad ; Iyer, Pramod |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 4/5, p. 452-470
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| Subject: | Switching | Identity | Language | Service encounter | Second-generation immigrants | Sprache | Konsumentenverhalten | Consumer behaviour | Migranten | Migrants | Markenartikel | Brand | Linguistik | Linguistics | Beziehungsmarketing | Relationship marketing | Mehrsprachigkeit | Multilingualism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-05-2016-0203 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011742747