Employee branding dimensions and brand citizenship behaviour : exploring the role of mediators in the hospitality context
Praveen Dhiman and Sangeeta Arora
| Year of publication: |
2023
|
|---|---|
| Authors: | Dhiman, Praveen ; Arora, Sangeeta |
| Subject: | Brand citizenship behaviour | Employee branding | Hotel industry | Three-path mediation model | Markenführung | Brand management | Hotellerie | Arbeitsverhalten | Work behaviour | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Gastgewerbe | Hospitality industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-03-2021-3408 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013552941