Employer Branding versus Consumer Branding - (Stellen-)Anzeigen im Vergleich
Year of publication: |
[2017]
|
---|---|
Authors: | Stumpf, Marcus |
Published in: |
Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven. - Wiesbaden : Springer VS, ISBN 3-658-12718-X. - 2017, p. 81-103
|
Subject: | Markenarchitektur | Brand architecture | Personalmarketing | HR marketing |
-
Internal branding process : key mechanisms, outcomes and moderating factors
Khanyapuss Punjaisri, (2011)
-
Recruitment ad analysis offers new opportunities to attract GPs to short-staffed practices
Hemphill, Elizabeth, (2013)
-
Bringing the corporate brand to life : the brand manager as practical author
Golant, Benjamin D., (2012)
- More ...
-
Stumpf, Marcus, (2017)
-
Stumpf, Marcus, (2017)
-
Boßow-Thies, Silvia, (2022)
- More ...