Empowered involvement and word of mouth : an agenda for academic inquiry
Martin Oetting ; Frank Jacob
| Year of publication: |
2007
|
|---|---|
| Authors: | Oetting, Martin ; Jacob, Frank |
| Publisher: |
Berlin : ESCP-EAP European School of Management |
| Subject: | Kunde | Interpersonale Kommunikation | Meinungsführer | Viral Marketing | Experimentelle Wirtschaftsforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 23 Bl. : graph. Darst. |
|---|---|
| Series: | ESCP-EAP working paper. - London [u.a.] ; Berlin [u.a.], ISSN 1619-7658. - Vol. 28 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004895772