Empowering organizations through customer knowledge acquisition : an empirical study in Mexico
Juan Manuel Gómez Reynoso, Kamla Ali Al-Busaidi
| Year of publication: |
2019
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|---|---|
| Authors: | Gómez Reynoso, Juan Manuel ; Al-Busaidi, Kamla Ali |
| Published in: |
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association. - Hershey, Pa. [u.a.] : IGI Publ., ISSN 1548-0666, ZDB-ID 2194123-3. - Vol. 15.2019, 3, p. 83-102
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| Subject: | Benefits of Customer Knowledge | Customer Knowledge | Customer Knowledge Acquisition | Customer Knowledge Management | Wissensmanagement | Knowledge management | Beziehungsmarketing | Relationship marketing | Wissenstransfer | Knowledge transfer | Kundenintegration | Customer integration | Mexiko | Mexico | Kundenanalyse | Customer analysis | Finnland | Finland |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJKM.2019070105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012110830