Empowering the underdog : soft power in the development of collective institutional entrepreneurship in business markets
Wouter Van Bockhaven; Paul Matthyssens; Koen Vandenbempt
| Year of publication: |
2015
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|---|---|
| Authors: | Van Bockhaven, Wouter ; Matthyssens, Paul ; Vandenbempt, Koen |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 48.2015, p. 174-186
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| Subject: | Soft power | Collective action | Organizational field | Institutional innovation | Case study |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011346673