Enabling cocreation with transformative interventions : an interdisciplinary conceptualization of consumer boosting
Year of publication: |
2022
|
---|---|
Authors: | Bieler, Martin ; Maas, Peter ; Fischer, Lukas ; Rietmann, Nele |
Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 25.2022, 1, p. 29-47
|
Subject: | behavioral decision theory | interventions | operant resource integration | transformative value | unintended consequences |
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