Enabling disruptive innovations through the use of customer analysis methods
Ronny Reinhardt; Sebastian Gurtner
| Year of publication: |
2011
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|---|---|
| Authors: | Reinhardt, Ronny ; Gurtner, Sebastian |
| Published in: |
Review of managerial science. - Berlin : Springer, ISSN 1863-6683, ZDB-ID 22964605. - Vol. 5.2011, 4, p. 291-307
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009885069