Enabling symbolism for communicating performance: strategic analyses of corporate value‐added productivity

A review is made of corporate practices in reporting performance so as to extract elements for constructing a productivity calculus for reflecting corporate performance. A communications strategy reflecting critical value‐added productivity changes is then explained. We propose multi‐directionality embedded in corporate value‐added performance changes be communicated through symbolism of “bread” or “wooden rice box”. The Internet is now streamlined as part of standard office systems. It is therefore timely to enable the e‐versions of annual reports with manipulative controls for in‐depth strategic analyses of directional changes in corporate value‐added performances.