Enacted internal branding : theory, practice, and an experiential learning case study of an Austrian B2B company
Year of publication: |
2009
|
---|---|
Authors: | Wallpach, Sylvia von ; Woodside, Arch G. |
Published in: |
Business-to-business brand management : theory, research and executive case study exercises. - Bingley [u.a.] : Emerald, ISBN 1-84855-670-5. - 2009, p. 389-428
|
Subject: | Interne Markenführung | Internal branding | Verhalten in Organisationen | Organizational behaviour | Hochtechnologie | High technology | Österreich | Austria |
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