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Encouraging Behavior Change in Credit Counseling : An Application of the Transtheoretical Model of Change (Ttm)

This paper first describes the characteristics and behaviors of consumers who seek credit counseling. It then introduces major concepts of the Transtheoretical Model of Change (TTM) and demonstrates how TTM can be applied in the setting of consumer credit counseling. Practical issues related to the application are also discussed
Year of publication:
2020
Authors: Xiao, Jing Jian ; Wu, Gavin
Publisher: [S.l.] : SSRN
freely available
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