Encyclopedia of e-commerce development, implementation, and management

In Lee (Western Illinois University, USA), editor

"This is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere, emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services"--Provided by publisher.

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Year of publication:	[2016]
Other Persons:	Lee, In (ed.)
Publisher:	Hershey, Pennsylvania : IGI Global
Subject:	Electronic Commerce \| E-commerce \| Management \| Online-Handel \| Online retailing

Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web E-commerce business models -- E-commerce management -- E-commerce planning and evaluation -- E-commerce strategies -- E-commerce system development -- E-marketplaces -- Emerging e-commerce technologies -- Issues, challenges, and opportunities in e-commerce development and management -- Mobile commerce and mobile services -- Online consumer behavior -- RFID technologies and e-commerce process improvement -- Social media -- Theoretical foundations of e-commerce Also available in print.
ISBN:	978-1-4666-9788-1 ; 978-1-4666-9787-4 ; 1-4666-9787-3
Other identifiers:	10.4018/978-1-4666-9787-4 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011728412