Endogenous sunk costs and the geographic differences in the market structures of CPG categories
| Year of publication: |
2011
|
|---|---|
| Authors: | Bronnenberg, Bart ; Dhar, Sanjay ; Dubé, Jean-Pierre |
| Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 9.2011, 1, p. 1-23
|
| Publisher: |
Springer |
| Subject: | Market structure | Endogenous sunk costs | Advertising | CPG brand |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008925922