How to engage employees in corporate social responsibility? : exploring corporate social responsibility communication effects through the reasoned action approach
Year of publication: |
2024
|
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Authors: | Dong, Chuqing ; Zhang, Yafei ; Ao, Song |
Published in: |
Management communication quarterly : an international journal. - Newbury Park, Calif. : Sage Publications, ISSN 1552-6798, ZDB-ID 2068864-7. - Vol. 38.2024, 1, p. 27-59
|
Subject: | corporate social responsibility communication | employee | corporate social responsibility engagement | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication | Stakeholder |
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