Engaging customers in value co-creation through mobile instant messaging in the tourism and hospitality industry
Year of publication: |
2020
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Authors: | Lei, Soey Sut Ieng ; Ye, Shun ; Wang, Dan ; Law, Chun Hung Roberts |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 44.2020, 2, p. 229-251
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Subject: | online customer engagement | mobile instant messaging | value co-creation experience | service-dominant logic | computer-mediated communication | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Service-Dominant Logic | Service-dominant logic | Tourismuswirtschaft | Tourism industry | Kundenwert | Customer value | Gastgewerbe | Hospitality industry | Mobilkommunikation | Mobile communications | Social Web | Social web | Online-Marketing | Internet marketing | Marketingtheorie | Marketing theory |
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