Engaging the heart in business : a revolutionary market approach based on love
Year of publication: |
2021
|
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Authors: | Alessandri, Alice ; Aleo, Alberto |
Publisher: |
2021: London : Routledge |
Subject: | Marketing | Beziehungsmarketing | Relationship marketing | Unternehmensethik | Business ethics |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xix, 173 Seiten Illustrationen |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-1-138-61078-1 ; 978-1-138-61080-4 ; 978-0-429-46560-4 |
Source: | ECONIS - Online Catalogue of the ZBW |
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