Engendering a market orientation: exploring the invisible role of leaders' personal values
Year of publication: |
2007
|
---|---|
Authors: | Gao, Yuhui ; Bradley, Frank |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 15.2007, 2/3, p. 79-89
|
Subject: | Marketingmanagement | Marketing management | Führungskräfte | Managers | Kompetenz | Competence | Strategisches Management | Strategic management |
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