Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets : how do social capital and marketing innovation matter?
Year of publication: |
2023
|
---|---|
Authors: | Jeong, So Won ; Chung, Jae-eun |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 1, p. 74-89
|
Subject: | Competitive advantage | Consumer goods SMEs | Financial performance | Foreign distributors | Marketing innovation | Social capital | Wettbewerbsvorteil | KMU | SME | Sozialkapital | Unternehmenserfolg | Firm performance | Innovation | Internationales Marketing | International marketing |
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