Enhancing Concept Test Validity by Using Expert Consumers
| Year of publication: |
1995
|
|---|---|
| Authors: | Schoormans, Jan P.L. ; Ortt, Roland J. ; Bont, Cees J.P.M.de |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 12.1995, 2, p. 153-162
|