Enhancing consumer evaluation of new products : the role of innovation newness and communication strategy
Juyon Lee, Wujin Chu, Rajat Roy
| Year of publication: |
2024
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|---|---|
| Authors: | Lee, Juyon ; Chu, Wujin ; Roy, Rajat |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 182.2024, Art.-No. 114766, p. 1-12
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| Subject: | Attribute vs. benefit appeal | Construal level theory (CLT) | Innovation newness | Processing fluency | Product evaluation | Utilitarian vs. hedonic product | Konsumentenverhalten | Consumer behaviour | Innovation | Produktentwicklung | New product development | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114766 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015125215