Enhancing customer base and productivity through e-delivery channels : study of banks in India

Justin Paul; Ruchi Trehan

Year of publication:	2011
Authors:	Paul, Justin ; Trehan, Ruchi
Published in:	International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 4.2011, 2/3, p. 151-164
Subject:	Electronic Banking \| Electronic banking \| Informationstechnik \| Information technology \| Produktivität \| Productivity \| Kundengewinnung \| Customer acquisition \| Bank \| Indien \| India

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