ENHANCING CUSTOMER RESPONSIVENESS: THE IMPACT OF OPERATIONAL SEQUENCING RULES

In today's highly competitive and customer oriented business environment, business firms in all sectors are looking for ways to improve customer satisfaction. In this context, textile firms are no exception. This research simulates the actual operations of a textile firm in order to show the impact of sequencing operational rules on the ability of the firm to improve its responsiveness to customers.

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Year of publication:	2003
Authors:	Gomes, Carlos F. ; Lisboa, João V. ; Yasin, Mahmoud M.
Published in:	Competitiveness Review: An International Business Journal. - MCB UP Ltd, ISSN 2051-3143, ZDB-ID 2070009-X. - Vol. 13.2003, 2, p. 70-76
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb046461 [DOI]
Source:	Other ZBW resources

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