Enhancing e-commerce customer churn management with a profit- and AUC-focused prescriptive analytics approach
Year of publication: |
2024
|
---|---|
Authors: | Feng, Yi ; Yin, Yunqiang ; Wang, Dujuan ; Ignatius, Joshua ; Cheng, T. C. E. ; Marra, Marianna ; Guo, Yihan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 184.2024, Art.-No. 114872, p. 1-13
|
Subject: | AUC | Customer churn management | Decision-making | Prescriptive analytics | Profit | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
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