Enhancing Ethical Consciousness in Management Students : A Case-Based Approach

Entrepreneurs face ethical dilemmas and these ethical dilemmas can be resolved using various theoretical models available in the management domain. Majority of the management programmes emphasize on presenting these ethical model concepts without any linkage to the practice. The purpose of this study is to illustrate how students can be involved in guided learning process through a live case study analysis resulting in their enhancement of ethical consciousness. A real life case study where entrepreneur faced an ethical dilemma was presented. Various models like ethical model, Social Audit, Systems Approach and Blue Ocean Strategy were applied for the guided case analysis