Enhancing export performance through proactive export market development capabilities and ICT utilization
Olimpia C. Racela and Amonrat Thoumrungroje
| Year of publication: |
2020
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|---|---|
| Authors: | Racela, Olimpia C. ; Amonrat Thoumrungroje |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 33.2020, 1, p. 46-63
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| Subject: | emerging markets | Export performance | information and communication technology (ICT) | proactive export market development capabilities | Web 2.0 | Informationstechnik | Information technology | Export | Schwellenländer | Emerging economies | Außenwirtschaftsförderung | Trade promotion | Internationales Marketing | International marketing | IKT-Sektor | ICT industry | Internationaler Markt | International market | Exportwirtschaft | Export sector |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2018.1549302 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201063