Enhancing Helping Behavior: An Integrative Framework for Promotion Planning

BEST PRACTICE - Creating the Living Brand - You don't have to be in the convenience store business to benefit from the six principles that QuikTrip and Wawa use to boost employees' pride in the brand -- And to turn customers into devoted fans.

Bendapudi, Neeli, (2005)

Creating the living brand

Bendapudi, Neeli, (2009)

Enhancing Helping Behavior : An Integrative Framework for Promotion Planning

Bendapudi, Neeli, (2016)