Enhancing information management through data mining analytics to increase product sales in an e-commerce platform
Stephan Kudyba and Kenneth Lawrence
| Year of publication: |
2008
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|---|---|
| Authors: | Kudyba, Stephan ; Lawrence, Kenneth |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 2.2008/09, 2, p. 97-104
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| Subject: | Information Handling Services <Englewood, Colo.> | Informationsdienstleister | Information service provider | Electronic Commerce | E-commerce | Informationsmanagement | Information management | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Dokumentenmanagement | Document management | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003781008