Enhancing Innovativeness: The Role of Dynamic Marketing Capabilities
| Year of publication: |
2018
|
|---|---|
| Authors: | Roach, David ; Ryman, Joel ; Jones, Rosalind ; Ryman, Hannah |
| Published in: |
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration. - Wiley, ISSN 1936-4490, ZDB-ID 2068683-3. - Vol. 35.2018, 4 (22.01.), p. 563-576
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cjas.1473 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012081567