Enhancing market responsiveness through knowledge transfer and knowledge codification : evidence from foreign subsidiaries in China
Year of publication: |
2013
|
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Authors: | Lee, Ruby P. ; Tang, Xinlin ; Guo, Xitong |
Published in: |
International marketing in rapidly changing environments. - Bingley [u.a.] : Emerald, ISBN 978-1-78190-896-9. - 2013, p. 3-23
|
Subject: | Ausländische Tochtergesellschaft | Foreign subsidiary | Wissensmanagement | Knowledge management | Wissenstransfer | Knowledge transfer | Marktanteil | Market share | Investitionsrisiko | Investment risk | China |
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