Enhancing product innovation performance in a dysfunctional competitive environment : the roles of competitive strategies and market-based assets
Year of publication: |
August 2018
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Authors: | Liu, Weiping ; Atuahene-Gima, Kwaku |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 73.2018, p. 7-20
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Subject: | Dysfunctional competition | Product innovation | Performance | Strategy | Market-based assets | China | Wettbewerbsstrategie | Competitive strategy | Produktentwicklung | New product development | Innovation | Wettbewerb | Competition | Unternehmenserfolg | Firm performance |
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