Enhancing purchase intentions among young consumers in a live-streaming shopping environment using relational bonds : are there differences between “buyers” and “non-buyers”?
Kim-Lim Tan, Ivy S.H. Hii, Xin-Jean Lim and Caroline Y.L. Wong
| Year of publication: |
2024
|
|---|---|
| Authors: | Tan, Kim-Lim ; Hii, Ivy S. H. ; Lim, Xin Jean ; Wong, Caroline Y. L. |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 1, p. 48-65
|
| Subject: | Consumers' engagement | Live-streaming shopping | Multigroup analysis | Purchase intention | Relational bonds | Trust | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Anleihe | Bond |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-01-2023-0048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014486653