Enhancing servitization by international consumer integration : the influence of open innovation and co-creation
Allam K. Abu Farha, Osama Sam Al-Kwifi, Georgia Sakka, Phuong V. Nguyen, Zafar U. Ahmed
| Year of publication: |
2023
|
|---|---|
| Authors: | Abu Farha, Allam K. ; Al-Kwifi, Osama Sam ; Sakka, Georgia ; Nguyen Van Phuong ; Ahmed, Zafar U. |
| Subject: | Co-creation | Open innovation | Servitization | Kundenintegration | Customer integration | Open Innovation | Innovationsmanagement | Innovation management | Leistungsbündel | Bundling strategy | Geschäftsmodell | Business model |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-12-2021-0361 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014469954