Enhancing social-based marketing implementation of food business in Thailand : how does it affect business performance?
Wasutida Nurittamont; Phapruke Ussahawanitchakit
| Year of publication: |
2010
|
|---|---|
| Authors: | Nurittamont, Wasutida ; Ussahawanitchakit, Phapruke |
| Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 10.2010, 1, p. 1-24
|
| Subject: | Marketingmanagement | Marketing management | Social Marketing | Social marketing | Konsumentenverhalten | Consumer behaviour | Ernährungsindustrie | Food industry | Unternehmenserfolg | Firm performance | Thailand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008658565