Enhancing Student Learning in Marketing Courses: An Exploration of Fundamental Principles for Website Platforms
| Year of publication: |
2011
|
|---|---|
| Authors: | Hollenbeck, Candice ; Mason, Charlotte ; Song, Ji |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 33.2011, 2, p. 171-183
|