Enhancing target group selection using belief functions
Ralf Wagner and Jörg Schwerdtfeger
| Year of publication: |
2009
|
|---|---|
| Authors: | Wagner, Ralf ; Schwerdtfeger, Jörg |
| Published in: |
Operations research proceedings 2008 : selected papers of the annual international conference of the German Operations Research Society (GOR) University of Augsburg, September 3 - 5, 2008. - Berlin : Springer, ISBN 978-3-642-00141-3. - 2009, p. 419-424
|
| Subject: | Lebensmitteleinzelhandel | Food retailing | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Clusteranalyse | Cluster analysis | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003841916