Enhancing the effectiveness of marketing a tourist destination using satisfaction analysis
Pinky Pawaskar R and Mridula Goel
Year of publication: |
2017
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Authors: | Pawaskar R, Pinky ; Goel, Mridula |
Published in: |
International journal of business and systems research. - Genève : Inderscience Enterprises, ISSN 1751-200X, ZDB-ID 2422801-1. - Vol. 11.2017, 1/2, p. 163-181
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Subject: | destination choice | holiday | leisure | motivation | recommend | revisit | tourist | tourism services | tourist expectation | tourist satisfaction | Urlaubsverhalten | Holiday behaviour | Kundenzufriedenheit | Customer satisfaction | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Internationaler Tourismus | International tourism |
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