Enhancing the effectiveness of mobile electronic commerce strategy : a customer orientation approach
Mahmoud M. Yasin, Pedro M. Torres, and Carlos F. Gomes
| Year of publication: |
2015
|
|---|---|
| Authors: | Yasin, Mahmoud M. ; Torres, Pedro M. ; Gomes, Carlos Francisco |
| Published in: |
Mobile electronic commerce : foundations, development, and applications. - Boca Raton, Fla. [u.a.] : CRC-Press, ISBN 978-1-4665-9090-8. - 2015, p. 3-20
|
| Subject: | Mobile Business | Mobile business | Organisatorischer Wandel | Organizational change |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010494967