Enhancing the influence of distal primes on creativity : the role of contextual and personal variables
Year of publication: |
2013
|
---|---|
Authors: | Bose, Mousumi ; Folse, Judith Anne Garretson ; Lee-Wingate, Sooyeon Nikki |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 21.2013, 4, p. 351-369
|
Subject: | Kundenintegration | Customer integration | Verbraucher | Consumers | Kreativität | Creativity | Definition | Erfolgsfaktor | Success factor |
-
Raw ideas in the fuzzy front end : verbosity increases perceived creativity
Kornish, Laura J., (2021)
-
Key success factors of crowdfunding : from a user experience perspective
Wang, Eunice Hsiao-Hui, (2015)
-
Besser als der Zufall : "Jobs to be done" – die Strategie für erfolgreiche Innovation
Christensen, Clayton M., (2017)
- More ...
-
The influence of mortality focus on guilt advertising effectiveness
Lee-Wingate, Sooyeon Nikki, (2014)
-
Bose, Mousumi, (2013)
-
Bose, Mousumi, (2013)
- More ...