Enhancing the Television-Viewing Experience through Commercial Interruptions
| Year of publication: |
2009
|
|---|---|
| Authors: | Nelson, Leif D. ; Meyvis, Tom ; Galak, Jeff |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 36.2009, 2, p. 160-172
|