Enhancing trust and empathy in marketing : strategic AI and human influencer selection for optimized content persuasion

Yueyan Zhang, Jiaji Zhu, Haibo Chen, Yushi Jiang

Year of publication:	2025
Authors:	Zhang, Yueyan ; Zhu, Jiaji ; Chen, Haibo ; Jiang, Yushi
Subject:	advertising appeal \| virtual influencer \| generative artificial intelligence \| artificial intelligence influencer \| persuasive effect \| Künstliche Intelligenz \| Artificial intelligence \| Werbung \| Advertising \| Vertrauen \| Confidence \| Emotion \| Werbewirkung \| Advertising effects \| Marketingmanagement \| Marketing management \| Influencer \| Online-Marketing \| Internet marketing

Online Resource

Check full text access |

More access options

doi.org

Check Google Scholar

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10015334464

A service of the