Enhancing Web 2.0 literacy : Using blogging as a management tool

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – The term “blogging” officially entered the English language when the Oxford English Dictionary endorsed the term in its 2003 edition. Derived from the phrase “web logging” or “weblogging”, a blog (also a verb, “to blog”) can best be described as an online journal that can be easily and regularly updated. In his article “Management 2.0: a primer on blogging for executives”, David C. Wyld provides some staggering statistics concerning the popularity and potential power of blogging as a management tool. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.