Enjoy! Hedonic Consumption and Compliance with Assertive Messages
| Year of publication: |
2012
|
|---|---|
| Authors: | Kronrod, Ann ; Grinstein, Amir ; Wathieu, Luc |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 39.2012, 1, p. 51-62
|