Enough Is enough! : the fine line in executing multichannel relational communication
Andrea Godfrey, Kathleen Seiders, & Glenn B. Voss
| Year of publication: |
2011
|
|---|---|
| Authors: | Godfrey, Andrea ; Seiders, Kathleen ; Voss, Glenn B. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 4, p. 94-109
|
| Subject: | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009270906