Ensuring restaurant quality and guests' loyalty : an integrative model based on marketing (7P) approach
Marko Kukanja, Doris Gomezelj Omerzel and Borut Kodrič
| Year of publication: |
December 2017
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| Authors: | Kukanja, Marko ; Gomelj Omerzel, Doris ; Kodrič, Borut |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 28.2017, 13, p. 1509-1525
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| Subject: | F&B management | loyalty | marketing mix | restaurant quality | Gastronomie | Restaurant industry | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Produktqualität | Product quality | Marketingmanagement | Marketing management | Qualitätsmanagement | Quality management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2016.1150172 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011816957