Ensuring the Profitability, as an Essential Objective of Public Organization in Management

The article refers to aspects related to strategy as a key factor of the organization development, either public or private, if you don’t know the good direction, you will never reach the desired place. The public administration needs, in my opinion, a revaluation of objectives and strategies on medium and long term in order to optimize the public services. Without pretending to exhaust the strategic management process, I emphasized, in connection with the pattern proposed by economists Rue and Rolland, main steps to be taken by a public organization management so as to elaborate and implement a realistic strategy. [1] This step implies the substantiation of the strategy, based on a thorough analysis of the public organization and its specific environment for action, followed by the establishment of strategic options and the selection of most feasible ones. The next step is represented by the implementation and operationalization of the strategy.