Enterprise Transformation Through Supporting Information Systems. The Case Of A Romanian Hotel Chain

The present paper analyses and exemplifies the role of information systems in the processes of enterprise transformation, by presenting the case study of a hotel chain that elaborated a new integrated information system in order to increase efficiency of the room booking process. The theoretical literature will outline the main theories concerning enterprise transformation and its role in the knowledge-based society, and in particular, its importance in efficiency-driven economies, such as Romania’s. The case study will also describe the IS in terms of motivation, options, anticipated benefits, related risks, implementation costs and duration, assessment of investment. A detailed activity plan will be provided, as well as an analysis of resources involved. Of extreme relevance is the presentation of the expected social impact of the development project, which proves the multifacetedness of enterprise transformation, through its large outreach to all stakeholders, not only employees and customers, but the society at large.