Entertainment events in shopping malls : profiling passive and active participation behaviors
Year of publication: |
2014
|
---|---|
Authors: | Sit, Jason Kokho ; Birch, Dawn |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 13.2014, 6, p. 383-392
|
Subject: | Einkaufszentrum | Shopping center | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour |
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