Entertainment in retailing : challenges and opportunities in the TV game console industry

Pei-Hsuan Tsai, Chih-Jou Chen

Year of publication:	2021
Authors:	Tsai, Pei-Hsuan ; Chen, Chih-Jou
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-14
Subject:	BOCR Model \| DANP \| DEMATEL \| Modified VIKOR \| TV game Console \| Video game \| Computerspiel \| Spieltheorie \| Game theory \| Einzelhandel \| Retail trade

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