Entitativity of concurrent sponsors : implications for properties and sponsors
Year of publication: |
July-September 2018
|
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Authors: | Dickenson, Peter ; Souchon, Anne L. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 47.2018, 3, p. 213-236
|
Subject: | Sponsorship | Entitativity | Factorial survey design | Structural equation modeling | Eigentum | Property | Erhebungstechnik | Data collection method | Modellierung | Scientific modelling | Sponsoring |
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