Entrepreneurial marketing in the transition and mature economics
Year of publication: |
2020
|
---|---|
Authors: | Kowalik, Izabela ; Danik, Lidia ; Pawęta, Elena |
Published in: |
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes. - New York, NY : Routledge, ISBN 978-0-367-45639-9. - 2020, p. 143-163
|
Subject: | Internationales Marketing | International marketing | Unternehmer | Entrepreneurs | Transformationsstaaten | Transition countries | Osteuropa | Eastern Europe |
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